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The BWAP Blog

This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more! 

I take everything I learn, and share the best bits with you! 

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What is a brand message? Why do I need one?

Hey Friend,  Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message?  Why do I need a message for my brand?  As a brand and messaging strategist […]

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Hey Friends,  A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]

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how video marketing increases your business bottom line

Hey Friend,  In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind.  So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]

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Want the latest business insights that are 🤯 blowing my mind? Every week I share my top 5 marketing, branding, and messaging takeaways from what I’m learning, reading, hearing, and listening to. 

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