Moving People to Your Content

May 30, 2020

How to Move People to Your Content

Today about the importance of knowing what you’re saying in your messaging. When you know what you’re saying, you can move people along. That is what your message should do. Your message should be moving people.
It’s important that all your content has a goal. For some people, that goal could be to teach, educate and provide some advice that’s going to help their audience overcome a problem that they’re having and give them value.  For others, their content is simply just there to entertain others. Entertaining content is really important.
I think that your content, whether educating or selling, should be entertaining. If it’s not, then you’re probably doing something wrong and your engagement is not really going to be as great as you would like.
The other thing that your content could be doing, is increasing that “know, like and trust” factor that we’ve talked about. All of your content has a purpose. All of your content is trying to move someone somewhere, but each of your content does not need to do all of those things all at once.

Know, Like, Trust

Sometimes your content can literally be “I want you to get to know me a little bit more so that we can deepen our relationship”. That’s ultimately what you’re trying to do. You’re trying to invite a deeper relationship with your clients. When you do that, they’re going to wonder how they can get to know you more, and how they can work with you.
You want to be able to continue the conversation with them. It’s part of that deeper invitation for them. Remember that you have to make it clear how to continue the conversation. Maybe you could have the same call to action. I’ve talked about calls to action before and how it’s really important that your calls to action are the same throughout your messaging regardless of where it is. You call of action could be:
  • go to link my bio
  • schedule strategy session
  • inquire by filling up my contact form
  • send me a DM
  • and so on

Whatever your call-to-action is that you are asking people to do, make sure that its clear and consistent.  They need to understand how to work with you and how to deepen this relationship.

There’s really only a few things that they can do for this as I’ll explain further.

Ask yourself some questions

Where is this thing that you’re asking your client to do, AKA your call to action, moving your client? Is it:

  1. moving your clients to a deeper relationship with you?
  2. moving them to want to work with you?
  3. prompting them to want to buy from you?
  4. prompting them to sign up for an email list?
Where is this piece of content that you are creating moving your audience? That is really important, but the most important thing is to just make sure that whatever you are giving them is providing some value.

What’s in it for them?

The next question that you want to ask is how is this serving someone. If you are just moving people along your funnel, but you’re not serving them in providing value to them along the way, then you can’t expect them to go any further. What are they getting from you? Where is it taking them?
If you’re providing value, then they’re gonna want to go deeper. They’re going to want to learn more, and
want to do something. If you are clearly telling them where to go, then they know how to get there. Both of those two questions are key. Ask yourself that when it comes to your content.
If you are looking for more support around creating an effective content strategy, then reach out to me. I offer free 30-min strategy sessions. I’ll give you an audit of your brand. You’ll get feedback on exactly where your online presence is lacking. You’ll also get takeaways you can implement immediately! Start feeling confident about how you’re showing up in the online space!
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