My Instagram Color Story
Today I want to walk you through my Instagram colour story and actually show you my process instead of just explain it to you. Check out the video below as I walk you through my exact process!
If you didn’t know, I have two Instagram accounts. The first one is “Mollie Marroco” where I share all my branding stuff. The second account I have is called “Molly loves love”. In the video above, I give you a sneak peek and show you the back end of my Planoly account where I plan and schedule my feed posts.
My Favorite Planning Tool
Planoly allows you to upload all your photos that you want to use on your Instagram onto it so that you can move them around as needed. You can use the schedule tab to see exactly how the photos will look like on your feed to make it look visually appealing.
What I do is I go through and balance out the photos according to what I like. I might find a photo that has a lot of pink in it, a desktop photo, a flat lay, a computer screen and then obviously I have my brand photos of me as well.
I always plan the visuals first and make sure they’re exactly how I want them to look. For Tuesdays I have text graphic posts that I just design on Canva. On Thursdays I have my IGTVs, so I don’t really do those on Planoly. I just do a basic cover photo designed on Canva. Really, I just have to plan my brand photos and stock photos for Mondays, Wednesdays and Friday on my grid.
Beyond the colors, I also pay attention to the textures and the kinds of objects that are showing up on my feed. Coffee, even though I’m not a drinker, is my anchor photo. That basically means that it’s a photo that I use repeatedly throughout my feed to make it look cohesive and bring back the color story into balance. I’ll alternate these with photos of flat lays, desktop photos, and photos of me to mix things up.
I also adjust the photos as needed. The idea is to make it aligned with what’s going on in my feed. If you just scroll through how the photos in Planoly, it’ll be really easy to see what may be throwing things off balance and adjust that as needed.
Do You Need Help?
If this is something you struggle with, definitely let me know. I’d be happy to do an Instagram audit of your feed. I can give you some feedback about what I’m seeing or what I think you could do better. This is such a fun topic and visually I really love it.
I offer free 30-min strategy sessions. I’ll give you an audit of your brand. You’ll get feedback on exactly where your online presence is lacking. You’ll get takeaways you can implement immediately! Start feeling confident about how you’re showing up in the online space! Just reach out to me!
