The BWAP Blog

Hey Friends,  A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]

Hey Friend,  In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind.  So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]

I’m excited to switch up the whole blogging thing moving forward and add more video into my weekly blog posts. But in order to make it “scan-able” I’ve broken the video down into “chapters” which you can find below the video. Watch it all or pick what you need. This week we’re talking… Your client […]

Today I want to share the three most useful pieces of brand messaging that every online entrepreneur should have in their arsenal and how to use them. While there’s obviously more pieces of copy that are necessary to your business than just these three, I find that these are the ones that are used the […]

If you’ve been paying attention to the online space at all right now you’re probably vividly aware of the number of people who claim big results for their clients like it’s magic. And while I’m all about manifesting some magic, I (like most people) prefer to have a plan–especially if I’m shelling out some serious […]

Today I want to talk about my top 5 podcasts for girl bosses and what I love about them in case you are looking to add more “pods” to your life. I do want to point out that a majority of the podcasts I regularly listen to are business focused, so if you’re looking for […]

The title of this post is true, branding and copy do go together like peanut butter and jelly. Or chocolate and peanut butter, or really peanut butter and…anything!  So what are talking about here? For the purposes of this post: When I say “branding”, I’m referring to the visual branding aspects that most people think […]

I feel like so many of us are struggling with how to differentiate ourselves from the millions of other {insert job title here} in our markets. We know we want to be unique, but a lot of us are getting caught in a very particular trap. Like moths to a flame we can’t help it, […]

I’ve been getting lots of questions about my morning routine–what I do, for how long, and how often and consistently I do it, etc. that I decided to do a quick post about it so that I could give you some ideas for yours! And if you don’t have a morning routine or you aren’t […]