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The BWAP Blog
This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more!
I take everything I learn, and share the best bits with you!
the latest
In last week’s post about #TLDR (click here to read it) I talked again about the importance of keeping it short and sweet to help the chances of having your dream clients actually read your content. One of the ways to do that is by incorporating a few tricks to make your brand messaging “scannable.” […]
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You may or may not be familiar with the hashtag #TLDR. If you’re not, allow me to introduce you to the most useful 4 letters you’ve heard since F–…ahhhh I almost had you there, didn’t I? So what exactly does #TLDR mean? I’m sure this sounds familiar to you… You’re scrolling along reading a facebook […]
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Today let’s talk about my two fav things: copy and branding. When it comes to your copy and branding lots of entrepreneurs are tempted to use their brand copy to tell their potential clients about all of the amazing things that they’ve done, the countless awards that they’ve won, and why they are the best […]
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Today on the blog we’re going to talk about newsletters. Now I know you probably think that newsletters are the “end all, be all” of building your email list, but I hear me out. Now before you write me off as a complete crazy, let me ask you a question. I want you to answer […]
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Today we’re going to be discussing a little three-letter word that can help you get to the root of your customer’s problem and speak to that problem in a meaningful way in your marketing materials. That word is: You know how three year olds constantly ask “why?” about absolutely everything? I know you’ve probably had a […]
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Today we’re going to talk about something that wreaks havoc on your brand messaging. Since it’s almost Halloween, this seemed like a fitting subject because this is some real scary stuff. I’m going to tell you a little story about… What is it? It’s the idea that as an expert in your field, you have […]
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Today let’s talk about your website! When your clients land on your homepage do they know where to go? Have you made it abundantly clear what track they should follow in order to find the information they’re looking for? Let’s say you’re a business coach and an educator, and you offer services to two different […]
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You’re probably wondering why I’d willingly offer up one the most embarrassing moments of my life for your entertainment, but don’t worry… There’s a lesson in here somewhere. I promise! Our story begins in the fall of 2000… This was the year when: Brad Pitt and Jennifer Aniston were married. The biggest scandal was J-Lo’s […]
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Hey Friend, Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message? Why do I need a message for my brand? As a brand and messaging strategist […]
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Hey Friends, A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]
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Hey Friend, In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind. So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]
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I wanted to share with you guys the biggest lie that I believed when it came to content creation – and I believe this lie for a really long time!… Like an ABSURDLY long time!!! I have come to see the light and now I want to share the light and my awareness with you! […]
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I wanted to talk to you guys today about something that I am really passionate about because it’s something that I’ve struggled with in my own business. I’ve had a couple of breakthroughs and realizations that really helped me so I wanted to share those with you today. A lot of times we learn a […]
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I wanted to talk to you guys about authenticity and why it’s so important. Let’s talk about figuring out who you are in terms of your business. It’s really important that you are embodying your brand personality. That is a key tenet of showing up and having a really consistent brand presence. It’s effective in […]
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Want the latest business insights that are 🤯 blowing my mind? Every week I share my top 5 marketing, branding, and messaging takeaways from what I’m learning, reading, hearing, and listening to.
I do all the hard work, and you get the best takeaways.
