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The BWAP Blog

This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more! 

I take everything I learn, and share the best bits with you! 

how video marketing increases your business bottom line
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Top 5 Ways Video Marketing Increases Your Bottom Line

Hey Friend,  In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind.  So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]

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I’m excited to switch up the whole blogging thing moving forward and add more video into my weekly blog posts. But in order to make it “scan-able” I’ve broken the video down into “chapters” which you can find below the video. Watch it all or pick what you need. This week we’re talking… Your client […]

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Today I want to share the three most useful pieces of brand messaging that every online entrepreneur should have in their arsenal and how to use them. While there’s obviously more pieces of copy that are necessary to your business than just these three, I find that these are the ones that are used the […]

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If you’ve been paying attention to the online space at all right now you’re probably vividly aware of the number of people who claim big results for their clients like it’s magic. And while I’m all about manifesting some magic, I (like most people) prefer to have a plan–especially if I’m shelling out some serious […]

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The title of this post is true, branding and copy do go together like peanut butter and jelly. Or chocolate and peanut butter, or really peanut butter and…anything!  So what are talking about here? For the purposes of this post: When I say “branding”, I’m referring to the visual branding aspects that most people think […]

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Today I want to talk about a common misconception a lot of people have when it comes to creating clients. If there’s one golden rule for client nurturing and creation it’s this: First of all, no one likes to be sold to. When we feel like that is happening to us, we kind of go […]

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Today we are going to talk about task batching & block scheduling, and how they can save you time and energy when it comes to your biz–especially when used in conjunction with my weekly planning template. (If you haven’t downloaded my weekly planning template, click to download!) In order to really get the most of […]

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Today I wanted to share the biggest thing I do in order to ward off that, “Please don’t make me blog!” feeling. My secret for overcoming blog-phobia is to break all the steps down into a workflow template. A few weeks ago on Insta I shared a sneak peek at my blogging template and people […]

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So I should probably just come clean right from the get-go and say that the title of this post “How To Write The Perfect Blog Post”, is a pretty substantial claim. Blogging (and writing in general) is such a subjective art that writing the *perfect* blog post is a pretty elusive feat. For example, some […]

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Today I want to share the productivity secret that has changed my biz! I created this tool over 7 months ago and I have used it every single week since then to keep me on track. And if I’m being totally honest, just to help me get $h!t done when I get a little ADD! […]

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