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The BWAP Blog
This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more!
I take everything I learn, and share the best bits with you!
the latest
If you’ve been paying attention to the online space at all right now you’re probably vividly aware of the number of people who claim big results for their clients like it’s magic. And while I’m all about manifesting some magic, I (like most people) prefer to have a plan–especially if I’m shelling out some serious […]
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I’ve been getting lots of questions about my morning routine–what I do, for how long, and how often and consistently I do it, etc. that I decided to do a quick post about it so that I could give you some ideas for yours! And if you don’t have a morning routine or you aren’t […]
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Today I wanted to share the biggest thing I do in order to ward off that, “Please don’t make me blog!” feeling. My secret for overcoming blog-phobia is to break all the steps down into a workflow template. A few weeks ago on Insta I shared a sneak peek at my blogging template and people […]
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Today I’m going to get a little deep with you and talk about something that has plagued me most of my life: always picking the safe path–oftentimes at the expense of what I actually want. I’ve come to the realization over the past year or so that I’m kind of a chicken. I’ve always played […]
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Congratulations!! You’ve signed a client! That’s amazing . Do you know what to do next? It might not be what you think. If you’ve got your shiz together you’re probably going to begin the onboarding process (you’ve got processes right?), and if you’re an absolute boss you’re going to send them a welcome email […]
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In last week’s post about #TLDR (click here to read it) I talked again about the importance of keeping it short and sweet to help the chances of having your dream clients actually read your content. One of the ways to do that is by incorporating a few tricks to make your brand messaging “scannable.” […]
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featured posts:
Hey Friend, Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message? Why do I need a message for my brand? As a brand and messaging strategist […]
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Hey Friends, A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]
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Hey Friend, In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind. So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]
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I wanted to share with you guys the biggest lie that I believed when it came to content creation – and I believe this lie for a really long time!… Like an ABSURDLY long time!!! I have come to see the light and now I want to share the light and my awareness with you! […]
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I wanted to talk to you guys today about something that I am really passionate about because it’s something that I’ve struggled with in my own business. I’ve had a couple of breakthroughs and realizations that really helped me so I wanted to share those with you today. A lot of times we learn a […]
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I wanted to talk to you guys about authenticity and why it’s so important. Let’s talk about figuring out who you are in terms of your business. It’s really important that you are embodying your brand personality. That is a key tenet of showing up and having a really consistent brand presence. It’s effective in […]
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I went from being a high school biology teacher to a wedding planner and now a coach. It's been quite the journey, but I wouldn't trade it for the world.
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Want the latest business insights that are 🤯 blowing my mind? Every week I share my top 5 marketing, branding, and messaging takeaways from what I’m learning, reading, hearing, and listening to.
I do all the hard work, and you get the best takeaways.
