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The BWAP Blog

This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more! 

I take everything I learn, and share the best bits with you! 

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What is a brand message? Why do I need one?

Hey Friend,  Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message?  Why do I need a message for my brand?  As a brand and messaging strategist […]

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Hey Friends,  A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]

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how video marketing increases your business bottom line

Hey Friend,  In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind.  So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]

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I wanted to share with you guys the biggest lie that I believed when it came to content creation – and I believe this lie for a really long time!…  Like an ABSURDLY long time!!! I have come to see the light and now I want to share the light and my awareness with you! […]

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I wanted to talk to you guys today about something that I am really passionate about because it’s something that I’ve struggled with in my own business. I’ve had a couple of breakthroughs and realizations that really helped me so I wanted to share those with you today. A lot of times we learn a […]

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I wanted to talk to you guys about authenticity and why it’s so important. Let’s talk about figuring out who you are in terms of your business. It’s really important that you are embodying your brand personality. That is a key tenet of showing up and having a really consistent brand presence. It’s effective in […]

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Today I want to talk about clarity in terms of your overall messaging. Being clear about who you are and what you stand for is key – especially when it comes to the words that you use. If you are not clear, there’s a couple of things I want to go over today that will happen […]

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Others Opinions about Us I am super passionate about having people show up as their authentic selves online and really tap into who that is. That is the secret sauce that attracts those ideal dream clients to you. Today I want to get on my little soapbox and say something that I need to hear just as much as […]

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4 Important Things for Effective Brand Messaging Today I wanted to talk to you guys about messaging. Messaging refers to the words that you’re using to communicate with your audience. A lot of people have a foundation for their messaging.  This way they always know who their audience is (who they’re speaking to), what they’re struggling with […]

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How to Move People to Your Content Today about the importance of knowing what you’re saying in your messaging. When you know what you’re saying, you can move people along. That is what your message should do. Your message should be moving people. It’s important that all your content has a goal. For some people, […]

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I went from being a high school biology teacher to a wedding planner and now a coach. It's been quite the journey, but I wouldn't trade it for the world.

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