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The BWAP Blog
This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more!
I take everything I learn, and share the best bits with you!
the latest
3 Instagram Posts to Think About Today I want to talk about three kinds of viewpoints that you should be taking in your messaging: 1. You – your clients or who you’re addressing in your posts 2. Me – you, the writer and content creator 3. Us – “you” and “me” collectively I think a […]
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My Instagram Color Story Today I want to walk you through my Instagram colour story and actually show you my process instead of just explain it to you. Check out the video below as I walk you through my exact process! If you didn’t know, I have two Instagram accounts. The first one is “Mollie […]
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My Monthly, Weekly, and Daily Instagram Strategy Today I wanted to talk to you guys through what my strategy is that I found works for me when it comes to showing up specifically on Instagram. We all wanna know “what do I have to do?” and “how long do I have to do it?” The […]
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Big Authenticity Mistake (and How to Avoid it!) Today I wanted to talk about a big mistake that I see a lot of people making. This mistake can be done by any of us, but we can avoid it. One of the biggest mistakes that I see people making is that they’re trying to sound like […]
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Today I want to talk to you guys about the process that I use for gathering testimonials. You can check out the full video here of me showing you exactly how I ask for testimonial here. Getting the Right Information. I want to make sure that I’m getting the right information for my clients because […]
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Today I want to talk about a question that I get asked a lot. I feel like a lot of my clients struggle with this one… “What do I talk about on Instagram?” There’s a two prong to answer to this one: 1. What do you WANT to talk about? If you ask me that […]
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Today I want to talk about different types of posts that you guys could be sharing on your Instagram. When it comes to creating content, I like to think about the different kind of post categories as: you, me, us, sales and process. You Posts When I say “you” and “me”, I’m talking about “you” […]
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Making a plan is super important when it comes to your content strategy. We need to plan around what are we saying: 1. throughout the year at different times, 2. throughout the month, 3. in a single post, 4. in stories, and so on. To go about planning strategically, I like to go through my […]
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Today I wanted to talk about Instagram as your portfolio. I think a lot of times people may forget that Instagram really is your portfolio for potential clients. This is especially true if you are creative, or in the wedding industry. People are judging your Instagram; even if it’s subconsciously. They’re looking at it as […]
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I’m excited to switch up the whole blogging thing moving forward and add more video into my weekly blog posts. But in order to make it “scan-able” I’ve broken the video down into “chapters” which you can find below the video. Watch it all or pick what you need. This week we’re talking… Your client […]
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Hey Friend, Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message? Why do I need a message for my brand? As a brand and messaging strategist […]
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Hey Friends, A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]
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Hey Friend, In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind. So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]
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I wanted to share with you guys the biggest lie that I believed when it came to content creation – and I believe this lie for a really long time!… Like an ABSURDLY long time!!! I have come to see the light and now I want to share the light and my awareness with you! […]
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I wanted to talk to you guys today about something that I am really passionate about because it’s something that I’ve struggled with in my own business. I’ve had a couple of breakthroughs and realizations that really helped me so I wanted to share those with you today. A lot of times we learn a […]
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I wanted to talk to you guys about authenticity and why it’s so important. Let’s talk about figuring out who you are in terms of your business. It’s really important that you are embodying your brand personality. That is a key tenet of showing up and having a really consistent brand presence. It’s effective in […]
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I went from being a high school biology teacher to a wedding planner and now a coach. It's been quite the journey, but I wouldn't trade it for the world.
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Want the latest business insights that are 🤯 blowing my mind? Every week I share my top 5 marketing, branding, and messaging takeaways from what I’m learning, reading, hearing, and listening to.
I do all the hard work, and you get the best takeaways.
