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The BWAP Blog
This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more!
I take everything I learn, and share the best bits with you!
the latest
Today I want to share the three most useful pieces of brand messaging that every online entrepreneur should have in their arsenal and how to use them. While there’s obviously more pieces of copy that are necessary to your business than just these three, I find that these are the ones that are used the […]
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If you’ve been paying attention to the online space at all right now you’re probably vividly aware of the number of people who claim big results for their clients like it’s magic. And while I’m all about manifesting some magic, I (like most people) prefer to have a plan–especially if I’m shelling out some serious […]
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Today I want to talk about my top 5 podcasts for girl bosses and what I love about them in case you are looking to add more “pods” to your life. I do want to point out that a majority of the podcasts I regularly listen to are business focused, so if you’re looking for […]
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The title of this post is true, branding and copy do go together like peanut butter and jelly. Or chocolate and peanut butter, or really peanut butter and…anything! So what are talking about here? For the purposes of this post: When I say “branding”, I’m referring to the visual branding aspects that most people think […]
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I feel like so many of us are struggling with how to differentiate ourselves from the millions of other {insert job title here} in our markets. We know we want to be unique, but a lot of us are getting caught in a very particular trap. Like moths to a flame we can’t help it, […]
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Today I want to talk about a common misconception a lot of people have when it comes to creating clients. If there’s one golden rule for client nurturing and creation it’s this: First of all, no one likes to be sold to. When we feel like that is happening to us, we kind of go […]
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I’ve been getting lots of questions about my morning routine–what I do, for how long, and how often and consistently I do it, etc. that I decided to do a quick post about it so that I could give you some ideas for yours! And if you don’t have a morning routine or you aren’t […]
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Today we are going to talk about task batching & block scheduling, and how they can save you time and energy when it comes to your biz–especially when used in conjunction with my weekly planning template. (If you haven’t downloaded my weekly planning template, click to download!) In order to really get the most of […]
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Do you ever find yourself having to answer the same questions from your clients over and over again about where to find things, or how to access a specific platform? If that sounds like you, then you’re probably going to want to learn how make a screen video for your clients. 👉🏻I’m talking to you coaches […]
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Today I wanted to share the biggest thing I do in order to ward off that, “Please don’t make me blog!” feeling. My secret for overcoming blog-phobia is to break all the steps down into a workflow template. A few weeks ago on Insta I shared a sneak peek at my blogging template and people […]
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featured posts:
Hey Friend, Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message? Why do I need a message for my brand? As a brand and messaging strategist […]
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Hey Friends, A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]
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Hey Friend, In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind. So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]
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I wanted to share with you guys the biggest lie that I believed when it came to content creation – and I believe this lie for a really long time!… Like an ABSURDLY long time!!! I have come to see the light and now I want to share the light and my awareness with you! […]
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I wanted to talk to you guys today about something that I am really passionate about because it’s something that I’ve struggled with in my own business. I’ve had a couple of breakthroughs and realizations that really helped me so I wanted to share those with you today. A lot of times we learn a […]
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I wanted to talk to you guys about authenticity and why it’s so important. Let’s talk about figuring out who you are in terms of your business. It’s really important that you are embodying your brand personality. That is a key tenet of showing up and having a really consistent brand presence. It’s effective in […]
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I went from being a high school biology teacher to a wedding planner and now a coach. It's been quite the journey, but I wouldn't trade it for the world.
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Want the latest business insights that are 🤯 blowing my mind? Every week I share my top 5 marketing, branding, and messaging takeaways from what I’m learning, reading, hearing, and listening to.
I do all the hard work, and you get the best takeaways.
