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The BWAP Blog
This is where I share the latest marketing tips and tricks that garnering serious results for me and my clients. Plus, I share my favorite branding and business insights, and more!
I take everything I learn, and share the best bits with you!
the latest
Today we’re talking about how to include “brand elements” into your brand strategy. I’m going to tell you what they are and why they’re important, as well as how to come up with and use them to help your audience fall in love with the magic that is YOU! What are brand elements? I think […]
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If you’ve been hanging out in this part of the internet lately you may have heard me talking about creating an experience for your clients. Today we’re going to delve a little deep and talk about what it is and why you need one. So let’s get to it! What is a brand experience? A […]
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So I should probably just come clean right from the get-go and say that the title of this post “How To Write The Perfect Blog Post”, is a pretty substantial claim. Blogging (and writing in general) is such a subjective art that writing the *perfect* blog post is a pretty elusive feat. For example, some […]
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Today I want to share the productivity secret that has changed my biz! I created this tool over 7 months ago and I have used it every single week since then to keep me on track. And if I’m being totally honest, just to help me get $h!t done when I get a little ADD! […]
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Today we’re going to talk about testimonials! Testimonials are one of the most important factors that play into your client’s decision to hire you. That being said, if your testimonials don’t give your potential clients anything to connect with, then you’re not utilizing them effectively. Never fear, there’s a couple of things you can do […]
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Today I’m going to get a little deep with you and talk about something that has plagued me most of my life: always picking the safe path–oftentimes at the expense of what I actually want. I’ve come to the realization over the past year or so that I’m kind of a chicken. I’ve always played […]
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So chances are you aren’t some big corporate entity that ascribes to a set of brand values like the Ten Commandments. If that’s the case, you might be asking yourself if you even need them. And while I prescribe to the idea that you should only integrate things into your business that align with who […]
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Congratulations!! You’ve signed a client! That’s amazing . Do you know what to do next? It might not be what you think. If you’ve got your shiz together you’re probably going to begin the onboarding process (you’ve got processes right?), and if you’re an absolute boss you’re going to send them a welcome email […]
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In last week’s post about #TLDR (click here to read it) I talked again about the importance of keeping it short and sweet to help the chances of having your dream clients actually read your content. One of the ways to do that is by incorporating a few tricks to make your brand messaging “scannable.” […]
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You may or may not be familiar with the hashtag #TLDR. If you’re not, allow me to introduce you to the most useful 4 letters you’ve heard since F–…ahhhh I almost had you there, didn’t I? So what exactly does #TLDR mean? I’m sure this sounds familiar to you… You’re scrolling along reading a facebook […]
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Hey Friend, Having a brand message is one of the key pieces of your marketing strategy that can help you stand out from the crowd. But you might be asking yourself two very important questions… What is a brand message? Why do I need a message for my brand? As a brand and messaging strategist […]
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Hey Friends, A lot of business owners talk about their branding and marketing strategy. But sometimes, these two things seem to overlap in a way that can leave you scratching your head and wondering, what’s the difference between branding and marketing? If you’ve ever wondered that, you’re not alone. As a digital marketer who specializes […]
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Hey Friend, In 2022 no one can deny that video is huge. And if you’re not using video content in your marketing, you’re going to fall behind. So if you’re wondering how important video marketing is to your business, let me share a couple of stats with you. According to Act.com: “The official YouTube blog […]
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I wanted to share with you guys the biggest lie that I believed when it came to content creation – and I believe this lie for a really long time!… Like an ABSURDLY long time!!! I have come to see the light and now I want to share the light and my awareness with you! […]
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I wanted to talk to you guys today about something that I am really passionate about because it’s something that I’ve struggled with in my own business. I’ve had a couple of breakthroughs and realizations that really helped me so I wanted to share those with you today. A lot of times we learn a […]
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I wanted to talk to you guys about authenticity and why it’s so important. Let’s talk about figuring out who you are in terms of your business. It’s really important that you are embodying your brand personality. That is a key tenet of showing up and having a really consistent brand presence. It’s effective in […]
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I went from being a high school biology teacher to a wedding planner and now a coach. It's been quite the journey, but I wouldn't trade it for the world.
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Want the latest business insights that are 🤯 blowing my mind? Every week I share my top 5 marketing, branding, and messaging takeaways from what I’m learning, reading, hearing, and listening to.
I do all the hard work, and you get the best takeaways.
