The BWAP Blog

Today I wanted to share the biggest thing I do in order to ward off that, “Please don’t make me blog!” feeling. My secret for overcoming blog-phobia is to break all the steps down into a workflow template. A few weeks ago on Insta I shared a sneak peek at my blogging template and people […]

Today we’re talking about how to include “brand elements” into your brand strategy. I’m going to tell you what they are and why they’re important, as well as how to come up with and use them to help your audience fall in love with the magic that is YOU! What are brand elements? I think […]

If you’ve been hanging out in this part of the internet lately you may have heard me talking about creating an experience for your clients. Today we’re going to delve a little deep and talk about what it is and why you need one. So let’s get to it! What is a brand experience? A […]

So I should probably just come clean right from the get-go and say that the title of this post “How To Write The Perfect Blog Post”, is a pretty substantial claim. Blogging (and writing in general) is such a subjective art that writing the *perfect* blog post is a pretty elusive feat. For example, some […]

Today I want to share the productivity secret that has changed my biz! I created this tool over 7 months ago and I have used it every single week since then to keep me on track. And if I’m being totally honest, just to help me get $h!t done when I get a little ADD! […]

Today we’re going to talk about testimonials! Testimonials are one of the most important factors that play into your client’s decision to hire you. That being said, if your testimonials don’t give your potential clients anything to connect with, then you’re not utilizing them effectively. Never fear, there’s a couple of things you can do […]

Today I’m going to get a little deep with you and talk about something that has plagued me most of my life: always picking the safe path–oftentimes at the expense of what I actually want. I’ve come to the realization over the past year or so that I’m kind of a chicken. I’ve always played […]

So chances are you aren’t some big corporate entity that ascribes to a set of brand values like the Ten Commandments. If that’s the case, you might be asking yourself if you even need them. And while I prescribe to the idea that you should only integrate things into your business that align with who […]

  Congratulations!! You’ve signed a client! That’s amazing . Do you know what to do next? It might not be what you think. If you’ve got your shiz together you’re probably going to begin the onboarding process (you’ve got processes right?), and if you’re an absolute boss you’re going to send them a welcome email […]