The BWAP Blog

Today I wanted to share the biggest thing I do in order to ward off that, “Please don’t make me blog!” feeling. My secret for overcoming blog-phobia is to break all the steps down into a workflow template. A few weeks ago on Insta I shared a sneak peek at my blogging template and people […]

Today we’re talking about how to include “brand elements” into your brand strategy. I’m going to tell you what they are and why they’re important, as well as how to come up with and use them to help your audience fall in love with the magic that is YOU! What are brand elements? I think […]

If you’ve been hanging out in this part of the internet lately you may have heard me talking about creating an experience for your clients. Today we’re going to delve a little deep and talk about what it is and why you need one. So let’s get to it! What is a brand experience? A […]

So I should probably just come clean right from the get-go and say that the title of this post “How To Write The Perfect Blog Post”, is a pretty substantial claim. Blogging (and writing in general) is such a subjective art that writing the *perfect* blog post is a pretty elusive feat. For example, some […]

Today we’re going to talk about testimonials! Testimonials are one of the most important factors that play into your client’s decision to hire you. That being said, if your testimonials don’t give your potential clients anything to connect with, then you’re not utilizing them effectively. Never fear, there’s a couple of things you can do […]

Today I’m going to get a little deep with you and talk about something that has plagued me most of my life: always picking the safe path–oftentimes at the expense of what I actually want. I’ve come to the realization over the past year or so that I’m kind of a chicken. I’ve always played […]

Today let’s talk about my two fav things: copy and branding. When it comes to your copy and branding lots of entrepreneurs are tempted to use their brand copy to tell their potential clients about all of the amazing things that they’ve done, the countless awards that they’ve won, and why they are the best […]

Today on the blog we’re going to talk about newsletters. Now I know you probably think that newsletters are the “end all, be all” of building your email list, but I hear me out. Now before you write me off as a complete crazy, let me ask you a question. I want you to answer […]

Today we’re going to be discussing a little three-letter word that can help you get to the root of your customer’s problem and speak to that problem in a meaningful way in your marketing materials. That word is: You know how three year olds constantly ask “why?” about absolutely everything? I know you’ve probably had a […]