The BWAP Blog

So I should probably just come clean right from the get-go and say that the title of this post “How To Write The Perfect Blog Post”, is a pretty substantial claim. Blogging (and writing in general) is such a subjective art that writing the *perfect* blog post is a pretty elusive feat. For example, some […]

Today I want to share the productivity secret that has changed my biz! I created this tool over 7 months ago and I have used it every single week since then to keep me on track. And if I’m being totally honest, just to help me get $h!t done when I get a little ADD! […]

Today we’re going to talk about testimonials! Testimonials are one of the most important factors that play into your client’s decision to hire you. That being said, if your testimonials don’t give your potential clients anything to connect with, then you’re not utilizing them effectively. Never fear, there’s a couple of things you can do […]

Today I’m going to get a little deep with you and talk about something that has plagued me most of my life: always picking the safe path–oftentimes at the expense of what I actually want. I’ve come to the realization over the past year or so that I’m kind of a chicken. I’ve always played […]

So chances are you aren’t some big corporate entity that ascribes to a set of brand values like the Ten Commandments. If that’s the case, you might be asking yourself if you even need them. And while I prescribe to the idea that you should only integrate things into your business that align with who […]

  Congratulations!! You’ve signed a client! That’s amazing . Do you know what to do next? It might not be what you think. If you’ve got your shiz together you’re probably going to begin the onboarding process (you’ve got processes right?), and if you’re an absolute boss you’re going to send them a welcome email […]

In last week’s post about #TLDR (click here to read it) I talked again about the importance of keeping it short and sweet to help the chances of having your dream clients actually read your content. One of the ways to do that is by incorporating a few tricks to make your brand messaging “scannable.” […]

You may or may not be familiar with the hashtag #TLDR. If you’re not, allow me to introduce you to the most useful 4 letters you’ve heard since F–…ahhhh I almost had you there, didn’t I?  So what exactly does #TLDR mean? I’m sure this sounds familiar to you… You’re scrolling along reading a facebook […]

Today let’s talk about my two fav things: copy and branding. When it comes to your copy and branding lots of entrepreneurs are tempted to use their brand copy to tell their potential clients about all of the amazing things that they’ve done, the countless awards that they’ve won, and why they are the best […]